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Why Insight

Insight drives design.

We begin the process by facilitating a brainstorming session with you and your team. This brainstorm is analogous to your discovery phase. Over the course of a few hours we will examine with you:

  • the audience
  • the objectives of the litigation
  • the conclusions that we wish the fact finders to draw
  • the arguments that lead to those conclusions
  • the evidence which supports those arguments
  • the witnesses who will introduce that evidence
  • any background or tutorial material the fact finders will need to understand the arguments and evidence any ideas for demonstratives from the legal team
Making the most of your litigation budget.

Because the whole team is present, all of the facts, strategic thoughts, and creative ideas can be incorporated, and differences can be explored and resolved in real time. The resulting “Insight” map is organized thematically to ensure that everything is covered. It is then sorted by witness so that witness packages can be designed.

Design tells the story.

Starting with the witness maps co-created with the legal team in the brainstorming session, and the evidence each witness will introduce, we begin drafting demonstrative packages for each witness. The actual design process is driven largely by the nature of the evidence. We look at what will most clearly and convincingly communicate each piece of evidence and then create an overall framework which organizes and unifies the whole. This is where the art comes in, there is no empirical method for doing this. Once this visual language is established, we then move efficiently to create a demonstrative package for each witness.